I have a list of daily blog reads that range from wedding stationery designers to interior design. I feel that anything in the creative world relates and influences what I do, and therefore find it important to keep up with current trends in the market. One of my favorites is Grace Bonney's Design*Sponge. It is a mish-mash of interior design, trends, sneak peeks of houses, and one of my favorites business advice from business owners around the country. I could not help but share today's post that was written by another Meg, Meg Mateo Ilasco. She talks about logo design and how important it is for your company, and why you should hire a real graphic designer, even if you are a fellow creative. Here are some snippets from her post:
Logos are meant be powerful symbols to help raise your company’s visibility, credibility, and, most importantly, its memorability. An important thing to remember from the exercise above is that your logo should absolutely match your product. You have one brand—so everything related to your company, including your logo, product, and packaging, should send the same message about the personality of your company.
The bottom line is an amateur logo design could only hurt your business. Just because you’re an artist, craftsperson, or designer doesn’t make you a skilled graphic designer. Designing a logo takes experience. It’s no easy task to take everything a company stands for and bring it down to a single graphic representation or symbol. If you don’t trust your design skills or sensibilities, hire a graphic designer whose work you admire and can work within your budget. Or better yet, find a good designer who’d be willing to barter for your services or products.
To check out the full post over on Design*Sponge, click here.
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