Branding yourself is one of the most important things you can do as a business, and especially as a designer. It shows who you are, your aesthetic and style, all in something as simple as a business card. It gives a first impression to new clients, and hopefully if done right, will bring you heaps of business and clientele.
For my own branding, I picked colors that would stand out. Bright yellow envelopes to really catch the eye, standing out from the typical white ones you receive in the mail everyday. An envelope liner with a custom repeat pattern based on typewriter keys to add a bit of style, and show a little bit of who I am and what I love. The business cards, printed by Michael over at Czar Press, are beautifully letterpressed. Great design doesn't have to be overdone; simplicity is key. Clean will stand out before cluttered. And possibly the most important idea is that everything is cohesive. Even as an individual, you need to appear as a unit, with clarity and cohesiveness.
